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In the past,
These days,
I founded a social enterprise to uplift and empower unhoused artisan women in Latin America
I hold an M.S. in Strategic Design & Management from Parsons and work as a researcher at the DEED Lab
I will contribute to solutions that enable individuals to achieve healthier, wealthier, and happier lives
HI, I'M VALENTINA PALACIOS!
Design Researcher and Strategist with 8+ years of experience across branding, entrepreneurship, and social innovation.
​Committed to finding and creating solutions that align business goals with human* needs. My goal is to create products and services that cater to diverse user groups, with a particular emphasis on the most vulnerable individuals.
In the
future,
*
*customers, employees, and communities
Get to know me through my work
DESIGNING THE HEALTHCARE OF TOMORROW
Overview and Challenge
Northwell sought to personalize and digitally transform patient and caregiver experiences while considering Social Determinants of Health (SDOH).
My Role
Design Researcher & Strategist
Industry
Heathcare
The Result
A family-centric platform providing patients with a comprehensive and inclusive experience, prioritizing their caregiving units.
BUILDING A SOCIAL ENTERPRISE "FE HANDBAGS"
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My Role
CEO—Founder
Industry
Retail
The Result
A business that uplifted the financial well-being of over 100 indigenous women, generating annual six-figure sales.
Overview and Challenge
Driven by a social problem, I founded an enterprise to empower indigenous women experiencing homelessness. Through luxury handmade products, we capitalize on emerging consumer trends while honoring their art and culture.
REIMAGINING CAPSULE
Overview and Challenge
Capsule is an online same-day delivery pharmacy. For this project, we were tasked with re-designing a part of the service or the entire business model to improve the company and its offering.
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My Role
Service Designer
Industry
Pharmaceutical
The Result
A network of independent pharmacies, delivery partners, and the Capsule App, which allows for rapid expansion and a reduction in delivery times
REBRANDING BLOCKBUSTER
Overview and Challenge
During an 8-week internship at Siegel+Gale, all interns were divided into two groups and challenged to reinvent Blockbuster as a streaming aggregator. The 2 teams worked on this project and presented their ideas to Siegel+Gale employees, including top-level executives, who scored the projects and selected a winner.
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My Role
Brand Strategist
Industry
Entertainment
The Result
Awarded Siegel and Gale’s ‘Intern Project of the Year’. "THE BLOCK," a brand concept that skillfully combined nostalgia and innovation. The brand's legacy was harnessed to appeal to both traditional and contemporary audiences.